African US woman-owned company to produce World Games opening, shutting ceremonies

African US woman-owned company to produce World Games opening, shutting ceremonies

Birmingham-based LRY Media Group ended up being started in 2017

A couple weeks into his tenure since the new CEO associated with the World Games 2021 Birmingham, Nick Sellers simply knew he along with his group would choose a big, nationwide company to create probably the most noticeable occasions for the worldwide competition: the opening and shutting ceremonies, and World Games Plaza, that may feature music, meals, as well as other tasks at Railroad Park for the 11 times of the occasions.

Chances are they heard a pitch through the company headed by Rashada LeRoy, a indigenous of Dothan whom moved to Birmingham in 2003 and started a vocation meshing entrepreneurism and experience that is corporate.

An event planning and production company in 2017, after a stint as a senior advertising specialist at Alabama Power, she founded LRY Media Group.

LRY events included the 2019 Birmingham Freedom Festival, and among the list of clients that are firm’s the Alabama Bicentennial Commission, NOBEL (National Organization of Black Elected Legislative ladies), and Bronze Valley.

Inside her bid when it comes to World Games, LeRoy shared a eyesight based on Birmingham and its particular history, a vision no nationwide company may likely conceive. “It blew us away, ” says Sellers, whom annexed the part of World Games CEO last December.

Later on today, Sellers will announce that the Birmingham-based, African United states and firm that is woman-owned create the opening and shutting ceremonies for the 2021 World Games, aswell as World Games Plaza.

“They simply grabbed one’s heart and heart regarding the miracle that is occurring in Birmingham and Alabama, ” Sellers claims. Read more